Local recognition that makes sense
Since April 2025, JUP’ON has been awarded the Fabriqué à Marseille label! A huge source of pride for our young brand, born in the streets of Marseille and shaped by local energy, know-how and creativity.
A label that values authenticity and local roots
Created on the initiative of the City of Marseille and unique of its kind, the Fabriqué à Marseille label recognises brands and companies that design, produce or process their products exclusively in Marseille. It is a guarantee of transparency, quality and authenticity, highlighting an economic fabric committed to local production.
For this first “class”, 107 companies were awarded. Historic and emblematic names of Marseille’s heritage or young start-ups, in fashion but also food, decoration, crafts… we all share strong values of know-how and local roots.
At JUP’ON, this commitment is the foundation of our concept. Since the very first prototype, we chose to work with Marseille workshops and local partners who share our values: high standards, durability, and respect for working conditions.
We also want to support local and solidarity-based employment, helping people far from the job market.
Hence the obvious choice of working with the integration workshop La Ficelle, located behind the Old Port, for manufacturing, as well as Marseille Imprimerie for the printing on our leg covers, and other loyal local partners and suppliers who have supported us since the start of the adventure.
Producing locally and ethically is a strong choice
Choosing local, solidarity-based production means betting on:
- a reduced environmental impact,
- clear traceability,
- a more human and supportive economy
It also means showcasing a textile know-how that is alive and well in Marseille, often overlooked, yet rich in talent and stories!
Finally, it is a major commercial asset with our distributors, who appreciate our responsiveness and shorter lead times compared with products that travel around the planet…
The label: a symbolic step, not an end in itself
Receiving the Fabriqué à Marseille label is above all a recognition of the road travelled over 2 years.
It is also a great community that will grow, and that the City of Marseille leads with great dynamism, inviting us to take part in many events to promote our brands.
But above all, this distinction pushes us to go even further in our responsible approach, by continuing to:
- innovate to meet the needs of urban users,
- push our eco-responsible process ever further,
- support the local economy at every stage of our development,
- and create collaborations that make sense.
Marseille, the engine of our DNA
100% Made in Marseille! As you know, Marseille is not just where we make our products: it is our testing ground, our source of inspiration and our daily engine. With its contrasts, its energy, its urban challenges and its communities on the move, it embodies everything JUP’ON stands for: the freedom to get around, the boldness to break the rules, and the pride of going against the current when needed!
This label is one more proof that another model is possible: more local, more responsible, and more aligned with today’s values. And it is with you, our community, that we intend to keep making it shine, from Marseille… to cities all over the world.
Who are the labelled companies?
You can discover the local companies on this interactive map. At the label ceremony, 8 winners received a special prize in their category, and we congratulate them!
- Food – Cristal Limiñana (spirits)
- Fashion & Accessories – Fil Rouge (streetwear textile)
- Home – Atelier Léa Caïe (functional sculptures)
- Other manufactured goods – La Corvette – Savonnerie du Midi
- Circular economy – Espigas (upcycled espadrilles), Canal 16 Lab (upcycled bags)
- Innovation – bAAM (artisanal energy bars), Les Minettes en Goguette (adaptive clothing), Pikip Solar Speakers (solar sound systems)
- Public’s choice – Gravé du Sud (linocut engravings)
By the way, I couldn’t resist a photo with the Mayor, Benoît Payan, whom I challenged to wear a JUP'ON when he rides his scooter or bike ;-)
